Guides
AEO/GEO guides, written plainly
Practical, specific writing on getting cited by ChatGPT, Perplexity, Gemini, and Google AI Overview. Written by Kai, founder of Hirira. No filler, no "10x your visibility" hand-waving.
Foundations & theory
Theory
The Citation Economy: Why AI Search Rewards Corroboration Over Authority
An original framework for why AI models trust independent corroboration over a business's own claims, and what that means for where to spend effort.
Technical
How Large Language Models Actually Decide What to Cite
Chunking, embedding, retrieval, re-ranking, and grounded generation, the four-step pipeline behind every AI citation decision, explained plainly.
Framework
E-E-A-T for AI Search: Google's Trust Framework, Reapplied
Experience, Expertise, Authoritativeness, and Trust, reapplied to what actually gets a business cited by ChatGPT, Perplexity, and Gemini.
Comparison
AEO vs SEO: What's Actually Different
Why a page ranking #1 on Google can still be completely invisible in ChatGPT, and what that means for where you spend effort.
Practical guides & checklists
Guide
How to Get Cited by ChatGPT: A Practical Guide for Local Businesses
What AI models actually look for before naming a business in an answer, and the four things to fix first.
Checklist
The Hirira AEO Checklist: 12 Technical Fixes That Get You Cited Faster
The exact technical checklist we run through on every Hirira Snapshot audit, in order of impact.
Checklist
The Off-Site AEO Checklist: What to Fix Beyond Your Own Website
Reviews, directories, Google Business Profile, press mentions, and community presence, the half of AEO that has nothing to do with your website.
Myth-busting
7 AEO Myths That Are Quietly Costing You Visibility
Seven widely repeated claims about AI search optimization that are wrong or misleading, and what's actually true instead.
Industry-specific
Guide
Why Local Service Businesses Are Invisible in AI Search
Roofers, dentists, contractors, and clinics lose to national brands and directory sites in AI answers for a specific, fixable reason.
Industry guide
AEO for Roofers: Why Roofing Companies Are Nearly Invisible in AI Search
One industry study found 0 out of 19 roofing companies cited by AI for a natural buying question. Here's why, and the fixes that matter most.
Reference