Terms of Service

Last updated: July 17, 2026  ·  Effective for all use of hirira.com from this date

These Terms of Service ("Terms") govern your use of hirira.com (the "Site") and the AI Search Optimization / Generative Engine Optimization (AEO/GEO) services described on it, provided by Hirira, operated by Kai as an independent consultant ("Hirira", "we", "us", "our"). By visiting the Site, submitting a request, or engaging our services, you ("you", "Client") agree to these Terms. If you are entering into these Terms on behalf of a company, you confirm you have authority to do so.

01Description of services

Hirira provides AI visibility audits and AI Search Optimization (AEO/GEO) services, offered under the following packages:

The exact scope, deliverables, timeline, and price for a specific engagement are set out in a written Proposal and, once accepted, a signed Service Agreement. Where the Site and a client's signed Proposal or Service Agreement conflict, the signed Proposal or Service Agreement controls.

02Eligibility

Our services are intended for businesses and individuals acting in a business capacity. You must be at least 18 years old and have the legal authority to enter into a binding agreement, on your own behalf or on behalf of the business you represent, to use our services.

03How an engagement starts

A paid engagement begins only once you have received and accepted a written Proposal and, where applicable, signed a Service Agreement. Browsing the Site, requesting a free AI visibility check, or exchanging emails with us does not by itself create a paid engagement or any payment obligation.

04Fees and payment

Invoices are payable within 7 days of receipt unless otherwise agreed in writing. Late payments may incur a 1.5% monthly late fee where permitted by law. We may suspend work if payment is more than 15 days overdue. All fees are exclusive of applicable taxes, which are the Client's responsibility unless stated otherwise in the Proposal.

05Cancellation and termination

Snapshot (one-time engagements): covers a single, defined engagement, typically completed within 1–3 weeks of receiving the access or materials we need from you.

Retainers (Starter / Growth / Enterprise): run month-to-month with no long-term lock-in. Either party may cancel with 30 days' written notice (email is sufficient). Work already in progress at the time of cancellation will be completed or handed off in its current state, at the Client's choice. Fees already paid for the current billing period are non-refundable, reflecting time and resources already committed.

06Client responsibilities

To deliver the Services on schedule, we ask that you provide, in a timely manner: access to relevant systems (such as your CMS, analytics, or Search Console), brand and style guidance, timely approvals on content and recommendations, and a single point of contact. Delays in access or approvals on your side may extend delivery timelines proportionally, and are not treated as a delay on our part.

07Intellectual property

Upon full payment, you own the final deliverables created specifically for you (such as audit reports, content drafts, and schema markup implementations). We retain ownership of our own pre-existing methods, frameworks, templates, tools, and general know-how, and may reuse non-client-specific techniques and learnings in work for other clients. Content on the Site itself (copy, design, and branding) remains the property of Hirira; you're welcome to read and share it, but please don't reproduce it wholesale for a competing service without permission.

08Confidentiality

Both parties agree to keep confidential any non-public business, technical, or financial information disclosed by the other during an engagement, and to use it only for the purposes of that engagement. This obligation survives the end of the engagement for 2 years.

09No guarantee of results

We do not guarantee specific rankings, citation frequency, traffic, leads, or revenue outcomes. We commit to the scope of work, quality of execution, and transparent reporting of the leading indicators described in your Proposal (such as citation frequency and share of voice versus competitors).

10Limitation of liability

To the fullest extent permitted by law, our total liability arising out of or relating to an engagement is limited to the fees you paid us in the 3 months preceding the claim. Neither party is liable to the other for indirect, incidental, special, or consequential damages, including lost profits or lost business opportunities, even if advised of the possibility of such damages.

11Indemnification

You agree to indemnify and hold Hirira harmless from any third-party claims, damages, or expenses (including reasonable legal fees) arising from your breach of these Terms, your misuse of the Site, or content or materials you provide us that infringe a third party's rights.

12Independent contractor

Hirira operates as an independent contractor, not as an employee, partner, or joint venturer of any client. Nothing in these Terms creates an employment, agency, partnership, or joint-venture relationship between the parties.

13Acceptable use of the Site

You agree not to: use the Site for any unlawful purpose; attempt to gain unauthorized access to the Site or its underlying systems; interfere with the Site's normal operation (including through scraping at scale, denial-of-service attempts, or malicious code); or misrepresent your identity or affiliation when contacting us.

14Disclaimers

The Site and its content are provided "as is" and "as available," without warranties of any kind, express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Site will be uninterrupted, error-free, or completely secure.

15Governing law and disputes

These Terms are governed by the laws of the jurisdiction in which Hirira's operator is based, without regard to conflict-of-law principles, except where a signed Service Agreement with a specific client states otherwise. Before either party initiates formal legal proceedings, both agree to first attempt to resolve any dispute through good-faith negotiation.

16Changes to these Terms

We may update these Terms from time to time to reflect changes in our services or for legal or operational reasons. The "Last updated" date at the top of this page reflects the most recent revision. Material changes affecting active clients will be communicated directly by email. Continued use of the Site or our services after changes take effect constitutes acceptance of the revised Terms.

17General provisions

Entire agreement: for a specific engagement, these Terms, the signed Proposal, and the signed Service Agreement together form the entire agreement between the parties and supersede prior discussions on that engagement. Changes must be agreed in writing (email is acceptable) by both parties.

Severability: if any provision of these Terms is found unenforceable, the remaining provisions remain in full effect.

No waiver: failure to enforce any provision of these Terms is not a waiver of our right to do so later.

Assignment: you may not assign your rights or obligations under these Terms without our written consent; we may assign ours in connection with a merger, acquisition, or sale of assets.

18Contact

Questions about these Terms can be sent to kai@stidsgroup.com. We aim to respond within 2 business days.