https://www.hirira.com/blog/ Practical, specific writing on getting cited by ChatGPT, Perplexity, Gemini, and Google AI Overview. Written by Kai, founder of Hirira, an AI Search Optimization (AEO/GEO) agency. en-us Sat, 18 Jul 2026 00:00:00 GMT https://www.hirira.com/blog/citation-economy-theory.html https://www.hirira.com/blog/citation-economy-theory.html Sat, 18 Jul 2026 00:00:00 GMT An original framework for why AI models trust independent corroboration over a business's own claims, and what that means for where to spend effort. https://www.hirira.com/blog/how-llms-decide-what-to-cite.html https://www.hirira.com/blog/how-llms-decide-what-to-cite.html Sat, 18 Jul 2026 00:00:00 GMT Chunking, embedding, retrieval, re-ranking, and grounded generation, the four-step pipeline behind every AI citation decision, explained plainly. https://www.hirira.com/blog/eeat-for-ai-search.html https://www.hirira.com/blog/eeat-for-ai-search.html Sat, 18 Jul 2026 00:00:00 GMT Experience, Expertise, Authoritativeness, and Trust, reapplied to what actually gets a business cited by ChatGPT, Perplexity, and Gemini. https://www.hirira.com/blog/aeo-vs-seo.html https://www.hirira.com/blog/aeo-vs-seo.html Sat, 18 Jul 2026 00:00:00 GMT Why a page ranking #1 on Google can still be completely invisible in ChatGPT, and what that means for where you spend effort. https://www.hirira.com/blog/how-to-get-cited-by-chatgpt.html https://www.hirira.com/blog/how-to-get-cited-by-chatgpt.html Sat, 18 Jul 2026 00:00:00 GMT What AI models actually look for before naming a business in an answer, and the four things to fix first. https://www.hirira.com/blog/aeo-checklist.html https://www.hirira.com/blog/aeo-checklist.html Sat, 18 Jul 2026 00:00:00 GMT The exact technical checklist we run through on every Hirira Snapshot audit, in order of impact. https://www.hirira.com/blog/off-site-aeo-checklist.html https://www.hirira.com/blog/off-site-aeo-checklist.html Sat, 18 Jul 2026 00:00:00 GMT Reviews, directories, Google Business Profile, press mentions, and community presence, the half of AEO that has nothing to do with your website. https://www.hirira.com/blog/aeo-myths.html https://www.hirira.com/blog/aeo-myths.html Sat, 18 Jul 2026 00:00:00 GMT Seven widely repeated claims about AI search optimization that are wrong or misleading, and what's actually true instead. https://www.hirira.com/blog/local-business-ai-search-invisible.html https://www.hirira.com/blog/local-business-ai-search-invisible.html Sat, 18 Jul 2026 00:00:00 GMT Roofers, dentists, contractors, and clinics lose to national brands and directory sites in AI answers for a specific, fixable reason. https://www.hirira.com/blog/aeo-for-roofers.html https://www.hirira.com/blog/aeo-for-roofers.html Sat, 18 Jul 2026 00:00:00 GMT One industry study found 0 out of 19 roofing companies cited by AI for a natural buying question. Here's why, and the fixes that matter most. https://www.hirira.com/blog/aeo-geo-glossary.html https://www.hirira.com/blog/aeo-geo-glossary.html Sat, 18 Jul 2026 00:00:00 GMT Answer Engine Optimization, citation frequency, query fan-out, and every other term in this field, defined in one sentence each.